filou x hnst: a sustainable friendship
In collaboration with Belgian and circular denim label HNST (read: Honest), we developed a sustainable jeans collection. A unisex jeans collection that is not only future proof , but also fashion & play proof! Comfortable and timeless items in which a child, can be a child, ready for any adventure.
How it's made: the clean pair of jeans
The collection includes unisex jeans pants, a jeans shirt, jeans jacket, jeans salopettes and a jeans hat. All garments were made from old denim and renewable materials. Which in turn are also fully recyclable.
Each piece consists of 56% recycled cotton, 21% tencel fiber and 23% virgin or new cotton. The pieces were sewn with recycled thread. The collection was made with the iconic HNST denim fabric, which saves 95% water and 76% less C02 emissions compared to the industry standard.
The labels on the inside were made from recycled cotton and the label was made from recycled paper.
Cricular dream
As a brand, we dream of evolving into a sustainable and circular brand. In addition to our second-hand sales and collection of discontinued clothing, this collab brings us closer to this dream once again.
