Once upon a time

There once was a Belgian family business, dreaming of creating unique clothing for all little ones. They dove into the wondrous world of children between the ages of 0 and 8 to pull unique, well-fitting and fun fashion out of their magic hat. That’s how the Filou & Friends fairytale began. 

Take your mum, dad, nan or grandad to one of our 16 shops or have a look at our webshop. 

Our Filousophy

Filou & Friends is more than just a clothing shop. In our universe, playing and happy children who feel great about themselves and their clothes are the most important thing. 

To live up to our Filousophy, we support 3 core values: fashion proof, future-proof and play proof.

Fashion proof

Inspired by the magical world of little Filous, our designers create colourful, imaginative and playful patterns and fabrics every single day. That’s how we make our own collections with surprisingly versatile outfits you can combine to your heart’s content.

Play proof

Comfort and quality is the number one priority for us. Fabrics that are low maintenance, fit well and are as soft as a cloud. Clothing you can put on and take off without a manual. And of course, we want our pieces to have a long and happy life, season after season and child after child. 

Future proof

We look forward to the world in which the Filous and their friends will grow up. They deserve a planet where they can live and be safe. One where everyone matters. We believe sustainability, comfort, honesty and affordability go hand in hand. ASAP: As Sustainable As Possible, that’s what we fight for!

Join us on our earth-friendly journey

We would like to work with you to build a better world for our children. Our goal is to evolve into a sustainable and circular brand. A clear vision of the future that energises us every day. To achieve this, we constantly optimise our processes and choose to innovate. In this beautiful story, you are the most important allies: our partners and loyal customers. Curious about how we work to lower our impact every day? Find out here for each step in the chain.