Filou & Friends , while playing through life, for every child. Children should be able to be children, without having to worry. And that is where we, as Filou & Friends, from our DNA and our values, we want to help.
Filou & Friends stood, stands and will always stand for quality, and that quality is the basis for achieving our mission.
Quality in creativity to design fashion-proof clothing that children feel good in.
Quality in our craft to make play proof clothes, in which children can be themselves at all times.
Quality as the basis for sustainability in order to market future-proof clothing, and let as many children as possible enjoy them.
And all this with a high-quality team, from creation to after sales, that continuously puts the customer and our mission centre stage.
Quality as our DNA.
Without compromise, because we can do it. And want to do it well. Now and in the future.
Playing through life, for every child
Every child deserves to grow up carefree. To discover the world in play, without having to worry about what life will bring.
Leave the worrying to us. Because while we give as many children as possible the chance to enjoy life in a carefree way,
we’re also drawing the patterns for a world that will fit the next generation of children like a glove.
We are determined to mean more to our customers.
We want to be their Partner In Life, with whom they can shape this world full of fun.
In order to fill that role, we rely on three essential pillars.
First and foremost, Filou & Friends is Fashion-proof.
After all, a child’s creativity knows no bounds.
That’s why we design outfits with an infinite number of possibilities,
where imagination and freedom to mix and match get free range.
We want to be Play-proof, because playing children are our most important source of inspiration.
Lasting quality, with maximum freedom to move and minimum wear, is essential.
In a final instance, we work hard to be Future-proof.
We look forward to a world in which the current Filou & Friends children will grow up.
They deserve a world to live and be safe in, a society where everyone matters.
The world keeps turning faster, but ASAP means As Sustainable As Possible at Filou & Friends.
We look towards sustainability without losing sight of comfort, honesty and affordability.
But words alone won’t make us achieve this goal. To turn them into actions, we roll up our sleeves each and every day.
As unshakeable and tireless as our playing children.