END OF LIFE
Filou Forever
Filou Forever is the second-hand brand of Filou & Friends, launched in 2022. Under this name, we want to give clothing that still meets our quality standards a second life. Filou Forever will therefore be a real quality label. It is a guarantee for second-hand clothes that are still fashion proof, play proof and future proof. Do you have some Filou & Friends clothes of your own that are ready for a second life? Then check out our take-back system here.
With Filou Forever, we also want to make quality children's clothing accessible to everyone. Whether you shop online or visit one of our Forever Corners in Aalst, Kortrijk, Roeselare, Mechelen, Leuven or Hasselt, you will always find an extensive second-hand offer. Because every child has a right to quality clothing. Curious about how that works? Read more here!
Or discover our second-hand offer online.
Social initiatives
1. Berrefonds
The Berre Fund is an organisation that provides important support to parents and families dealing with the loss of a child, from pregnancy to age 12. They create a safe and supportive environment where people can share and process their grief and bereavement.
How do we contribute to this? During Cherish Week, we sold Berre Fund heart pins in our shops. Each pin symbolises the indelible place a child holds forever in your heart. All proceeds from these pins go to the Berre Fund.
In 2023, we sold a total of 408 pins, resulting in total proceeds of €2040. With this contribution, we hope to do our bit for the valuable work of the Berre Fund and support families in difficult times.
2. De warmste week
De Warmste Week, organised by VRT, is an annual solidarity campaign aimed at raising as much money as possible for good causes. In 2023, the theme was ‘growing up without worries’, which has special meaning at Filou as a children's clothing brand since this is also our mission. For this, we created some limited edition jumpers and a t T-shirt and sold them through all our channels.
We are proud to say that we collected a total of €13,888 with this campaign. What made this collection even more special is that we chose to make clothes from residues we had at our disposal. In this way, we were not only able to offer financial support to the charity, but could do so in the most future-proof way we knew how.
For a look behind the scenes and more information about our contribution to Warmste Week, please visit our socials:
Our action explained in the warmest village with Zita Wauters