Since 2017, the Belgian Fashion Awards have been organized annually by Flanders DC, MAD Brussels, WBDM, Knack Weekend and Le Vif Weekend. These awards were created to, among other things, highlight the creativity and diversity of Belgian fashion, both nationally and internationally. Filou & Friends has been nominated for the public award Fashion Brand of the Year 2023.
Why vote for Filou & Friends?
We have not been standing still this past year. We are therefore extremely happy that our efforts and the team's hard work to become a circular clothing brand have not gone unnoticed. This always without losing sight of comfort, quality and affordability.
1. QUALITY CHIILDREN'S CLOTHING
For almost 35 years we have been making children's clothing with colorful, imaginative and playful patterns and fabrics. For this we rely on 3 pillars: fashion, play & future proof. Our collections are always designed with care. Season after season we create our own collections with versatile outfits that can be endlessly combined. Comfort and quality are most important to us. We want our pieces to have a long and happy life, child after child.
2. TAKE BACK
We organize tack backs in our stores at set time. Together with our customers we make sure that our high-quality clothing gets a good second life and that we halp build a more sustainable world.
3. CIRCULAR COLLABS
We launched a sustainable jeans collectionin collaboration with HNST and together with Yuma Labs we created 100% recycled sunglasses made from fishing nets. Collaborations that are not only future proof, but also fashion and play proof. Comfortable and timeless items, ready for any adventure!
4. FILOU FOREVER
But one of the biggest projects we have accomplished is the launc of our second-hand conecept, Filou Forever. Thanks to Filou Forever, we are making affordable qd quality children's clothing accessible to everyone. Thus, we have opened our first permanent Forever Corner in our Kortrijk store and sell a varied range of Filou second-hand on our webshop filoufriends.com. We also offer second-hand clothing at fairs. Did you know that we have already given more than 13 367 pieces a beautiful second life? And we are far from finished!
5. SUSTAINABLE SOTRE CONCEPTS
We continue to invest in our stores. For example, our stores in Atwerp and Bruges were relocated and we rebuilt our store in Nieuwpoort. In each case we opted for a flexible store concept with a rail system in which every part can be moved. Because what we find important in our collections, we also translate to our store concept. A future proof concept, which can be used anywhere, but at the same time is playful and practical in line with our values.